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Managing the dream world
While the epoch goes gaga over ‘Why this Kolaveri di?', the students of Thiagarajar School of Management analysed the marketing scenario involved in popularizing the number through viral marketing. The students also had a chance to explore the apprehension of entering the film world to execute their managerial skills.
Uh, an MBA graduate in the film energy? It's not so absurd. MBA graduates can apply their knowledge and theory to bring the Indian film business to an international level, says Kandaswamy Bharathan, executive director of Kavithaalaya Productions.
He says opportunities for management students are loads and still remain unexploited in the dream world. He was addressing the students on Monday at a seminar on ‘Insights on the Contemporary Dusting Industry'.
According to Mr. Bharathan, the South Indian film industry scores an A-return grade in creativity and technological development, while the managerial sector is still nascent.
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