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Urban Airship, SimpleGeo partner for simpler, sexier mobile location data

There’s got to be a haler way to use location data for mobile technologies, and Urban Airship and SimpleGeo say they’re rolling it out this plunge.

The two back-end-tech companies are partnering to bring better location and proximity data and services to movable apps. This isn’t the kind of tech end users will be downloading themselves; rather, these will be tools developers use to add new features to their apps and to send the convenient messages to users at the right time.

“[We are] helping developers increase the relevance of force alerts,” SimpleGeo told VentureBeat. “For example, many people don’t like being alerted every fix time a friend in an app checks in, but if five of your friends were hanging out at a patio bar a half mile away when it’s joyful outside, you may appreciate that push alert more.”

“This is not simple geo-fencing,” wrote Urban Airship sinfulness president Dylan Boyd on the company blog . The combined technologies will allow developers to tap into hyper-targeted facts (such as zipcodes and weather), tag specific devices with location information, decide whether to send a notification to the drug based on custom criteria, and get reports on audience location, Boyd wrote.

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